Some of the views that were shared:
In South Africa, once you break into radio, you're good enough for TV and/or music. And vice versa and vice versa. #OpenUpTheIndustry— Flosstradamus (@BongoMuffing) April 27, 2016
There is money in SA for talent to thrive and live a good life. It just never lands in the hands of Black talent. #OpenUpTheIndustry— Emperor of Umlazi (@MaBlerh) April 27, 2016
I'm reading #OpenUpTheIndustry in amazement. The entertainment industry is one of the most open sectors ever. Hardly any experience required— Cde ShakaSisulu (@ShakaSisulu) April 27, 2016
THIS!!!Ironically many people in the industry are a weekly wage away from poverty. coz it's way too open. And not unionised #OpenUpTheIndustry— Cde ShakaSisulu (@ShakaSisulu) April 27, 2016
I like this tweet from Thando ThabetheA food for thought: some hire NEW FACES just so they can underpay them #OpenUpTheIndustry— PhathuMakwarela (@PhathuMakwarela) April 27, 2016
And then Zama went and hit the nail on the head. This is so true!B honest with yourself & your abilities,be patient and stop being so bothered by what/ how many jobs the next person has #OpenUpTheIndustry— Thando Thabooty (@Thando_Thabethe) April 28, 2016
I strongly believe in working with what you have. Sibongile and Poppy's views reminded me of just that.Celebrity culture has most of y'all confused with the approach one takes in building a SUSTAINABLE CAREER #OpenUpTheIndustry— Zama Dube (@ZamaDube) April 27, 2016
If you want to be on TV - vlog. If you want to be in radio - have a podcast. If you want to write - write. The internet is here.— Sibongile Mafu (@sboshmafu) June 10, 2014
On the same day, 702 hosted South African television host, radio personality and business woman, Bonang Matheba who needs no introduction, Creative Director Viacom Africa / Channel Director for MTV Base, Tim Horwood and Bomb Productions casting director Kutlwano Ditsele.The beauty about the direction the world is going, is that you don't have to be on mainstr. TV/Radio to explore ur craft. #OpenUpTheIndustry— Poppy Ntshongwana (@PoppyIsMyName) April 27, 2016
One of the points that stood out for me, Tim said there are some decision makers in the industry who are not knowledgeable enough hence they end up making the wrong call. He also mentioned that some people's looks and a huge social media following are sometimes taken into consideration. Much as most people in the industry weighed in on the issue-at-hand, this conversation needs to involve decision makers like TV stations and production companies who have the final say on hosts or acts on what show other than attacking the talent. They too have bills to pay and the industry is of a very fickle nature, however, this doesn't dispel the fact that new talent needs to be given a chance.
So if you want to be part of this highly sought after industry, please do your research, know why you want to be there in the first place. I'm saying this because I have spoken to a number of people about why they want to be in the entertainment industry and boy you won't believe their response! FAME. Some people just want to be in the industry for fame; little do they know this is a profession too.
That said, the industry ought to be regulated. Like Shaka Sisulu mentioned in his tweet, the industry is open. I think so too. Well, to a certain extent. This industry is where you find most people without a particular qualification nor training and zero experience but they still get through. Of course it may not be easy but you can't just wake up and be a Chartered Accountant or a Lawyer but here someone can make something of themselves regardless of the latter.
All in all, if this is the industry you want to be part of, get ready to work your butt off honey boo boo because it's no walk in the park. There's more to it than the glamour you see on TV and also, it is important to bear in mind that, if you really did your research, you will understand there's more opportunities than being in front of the camera. Production shouldn't be under looked. In fact, many will tell you that's where the money is. Yes, you can be a producer/director etc. The media industry is very hard to break into but I'm a strong believer in every dog has its day and when opportunity meets preparation, nothing can stand in your way; keep working hard, also remember your network is your net worth (When it's the right network that is) and professionalism goes a long way.Key words: "people who add value, revenue, following, hold a crowd." There you have it...No school, no talent needed. #OpenUpTheIndustry— Kgomotso Christopher (@kgchristopher) April 27, 2016
Side note: the same people demanding new faces complained when Ayanda Mpama hosted Our Perfect Wedding. She was good and did her thing but still she was replaced. What new faces are these people looking for?
Follow the hashtag for more insights on this topic. I'm certain this conversation will carry on.