"The brand has always focused on evolving alongside Young Africa," said Mfon Ekpo, a member of the committee, and Fellow with President Barack Obama's Young African Leaders Initiative. "After a year of work with our global brand support team, we are excited to unveil this new identity which puts the focus on our African reach, and reflects our commitment to a bold new vision for the continent's future."
The new logo has Africa in its centre, outlined to reflect a guided vision. Its strength is in its simplicity and clarity. This simplicity is also mirrored in the official web portal www.thefutureafrica.com/awards.
The 2014 edition was launched in May during the World Economic Forum on Africa; expanded in scope to The Future Africa Awards & Summit, a 2-day ideas-fest, where the continent's most influential leaders and institutions with portfolios on youth will gather to chart immediate action-points for expansion of jobs and opportunities, as well as good governance and citizen engagement.
The committee, in May, also unveiled the 'Have you met Africa?' campaign with brand ambassadors Ashish J. Thakkar (Rwanda), Omotola Jalade-Ekeinde (Nigeria), Chude Jideonwo (Nigeria), Jason Njoku (Nigeria) and Saran Kaban Jones (Liberia).
For more information, visit @TFAAfrica on Twitter or the website www.thefutureafrica.com/awards. The official hashtags for 2014 are #ThisIsAfrica and #TFAAS2014.
The official hashtags for 2014 are #ThisIsAfrica and #TFAAS2014.