SA Talent Set To Score On The Global Stage With Digital Lab Africa

On 8 June, Digital Lab Africa (DLA), the reference platform for tomorrow’s content in Africa, will unveil how the South African DLA 2016 winners for the Transmedia and Virtual Reality categories are heading for international success in the final stage of their 6-month incubation and mentorship programme. The event will be held at the Tshimologong Digital Innovation Precinct in , Johannesburg, one of the DLA partners in South Africa.

Digital Lab Africa is a springboard and an incubation platform for African talent in multimedia initiated by the French Embassy & French Institute in South Africa, as part of their support to the creative industries in SA, and in the region.

 Set to be the first ever Virtual Reality co-production between France and South Africa, Round Round is a stunning 360° immersive art film & dance experience questioning gender identity in the African context. The project is developed by SA grown female artists & producers Yetunde Dada & Shariffa Ali, with the support of DLA mentor Antoine Cayrol, founder of Okio-Studio, one of the leading French VR studios.

As part of their DLA incubation programme, the Round Round team will be in Paris for 2 weeks from 19th June, hosted by DLA partner La Nurserie Incubator Lab. Following several months of on-distance mentorship, they will work closely on-site with Okio-Studio during this period, with the objective of finalising the artistic & financial proposal to raise funding in France, and go to production by end year.

Yetunde Dada and Shariffa Ali will be the last of the 5 DLA 2016 winners to complete their incubation programme and go to France in residency. They were preceded by the Cape Town-based Reborn team, & by online music DLA laureate Baya Ciamala (founder of Afro-Congolese online music platform Baziks Pulse, RDC) who was in France in March. Members of the start-up Work’D (Ivory Coast), winner of the Video Game category, are in France at the moment & will complete the residency by 11 June.
 DLA winner for Web Creation, Nigerian Ayodele Elegba, will be in France from 12 to 23 June, pitching his animated web series Area Daddy at MIFA-Annecy international market, with the support of his DLA mentor and partner Lagardère Studios-Keewu.

The five DLA 2016 winners incubated by Digital Lab Africa will be showcased at DISCOP Joburg, 25-27 October 2017, which will mark the launch of Digital Lab Africa Edition two and the next DLA call for projects.
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