: A decade after bursting onto the world stage, and (DStv Channel 322) are once again shining a global spotlight on African music, creativity and achievement at the fifth edition of the ().
The, brought to you by in association with and in partnership with, returns to the (ICC), KwaZulu-Natal, South Africa on Saturday 18 July 2015.
The definitive annual celebration of African talent, takes "evolution" as its theme, recognising and rewarding musicians and achievers who have made the most impact on African youth culture over the last 12 months, while also celebrating the development of the continent's talent and creativity over the last 10 years. The ceremony will feature stunning performances from African and international artists along with unique collaborations.
will celebrate African talent across 17 award categories such as , and. The contribution of artists from Portuguese and French-speaking Africa will also be recognised in the and categories. In line with the "evolution" theme and 10-year celebration, this year's show will also feature a special edition category to recognise artists whose careers have flourished throughout the last 10 years. Additional categories include the and . The nominations for the awards will be revealed on 11 June 2015.
, , and revealed the news today at Durban in the presence of, , , , , and .
Commented , "We are thrilled that the will be returning to Durban and KwaZulu-Natal on 18 July, a date famous for being the birthday of Nelson Mandela - what better day could there be for staging this inspirational celebration of African achievement and creativity that showcases Africa's best talent on the world stage."
, , commented, "In 2014, the world saw how Durban and KwaZulu-Natal leveraged global events such as the to realise our tourism goals. After the major success of the in Durban last year, we are delighted to welcome back and the awards to KwaZulu-Natal this July. By attracting ground-breaking events like the to KwaZulu-Natal and Durban, we continue to make a significant contribution to economic growth and tourism in the region."
, commented, "It is a tremendous honour for to be host city once again for the much anticipated . The is a celebration of Africa's award winning musical achievements and we are privileged to have this prestigious gathering in . We look forward to an unforgettable event in Durban and may the continue to be the best platform to bring Africa together on our shores and allow our continent to enjoy the unique flavours of Destination Durban."
"We are once again proud to be part of a pan-African music celebration such as the ," says, "The partnership with allows us to once again affirm our category thought leadership whilst utilizing the platform with our "Africa is Absolut" campaign, to be catalytic in helping transform artists lives by driving support for the nominees of the and showcasing their talent to all of sub-Saharan Africa."
Celebrating the pan-African scope of the, the awards will encompass three stunning surround events featuring nominees and superstar DJs to be held in Durban (27 June), Lagos (3 July) & Kenya (1 August). Another key element of will be a workshop for aspiring musicians in the week prior to the awards.
First staged in 2008, the has recognised the talent of musicians, achievers and personalities from across Africa, rewarding iconic artists and gamechangers such as , ,, and many more.
The will broadcast live on (DStv Channel 322) and (DStv Channel 130) on Saturday 18 July. The show will also be transmitted worldwide on partner stations and content platforms from 18 July.
and are the official media partners of the
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