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Saturday, 21 March 2015

Africa Magic Launches Brand New Channel Designed To Showcase The Rich Igbo Culture Of Nigeria

By Stella WaAfrika


The Africa Magic family keeps growing whilst promoting indigenous languages and culture....

In line with its ongoing development strategy, Africa Magic, the continent’s leading provider of African entertainment content, has announced the launch of a new channel, Africa Magic Igbo. Designed to showcase the rich Igbo culture of Nigeria, the 24 hour general entertainment channel follows the success of the Africa Magic Hausa and Yoruba channels and will go on air at 19:00 CAT on the 2nd of April, 2015. Africa Magic Igbo will be available on DStv channel 159.

The launch of Africa Magic Igbo, which brings to eight the total number of Africa Magic channels, follows the redefinition of the Africa Magic channels in 2014 and the recent refreshing of the Africa Magic Urban channel.

Speaking on the launch, the Director, M-Net (West Africa), Wangi Mba-Uzoukwu, said: “We are thrilled to announce the launch of Africa Magic Igbo. Igbo language entertainment content has always played a prominent role in the Nigerian film and television industry and we are glad to offer a platform where this rich content can be showcased to the rest of Africa and the world. Popular Igbo language content like Living in Bondage, Nneka the Pretty Serpent and many others set the trend for the modern Nigerian film and television industry, or Nollywood as it’s called; it is thus only fitting that such content should be given a platform where it is easily accessible by audiences around the continent. With the launch of Africa Magic Igbo, we have once again proven our commitment to providing content made for Africa by Africans.”

For his part, the Managing Director, Multichoice Nigeria, Mr. John Ugbe, said: “For over 20 years, Multichoice has played an active role in the development of the African film and television industry. The Africa Magic channels, which sit on our Dstv and GOtv platforms, continue to display the best of African entertainment content to the world. With the launch of Africa Magic Igbo, we have once again provided a platform for African talent to shine and our viewers can definitely expect to see the best of Igbo culture and talent on display.”

The first Africa Magic channel was launched in 2003 and more than 10 years later, the brand continues to expand and now includes content dedicated to world class African entertainment programming ranging from drama series, music, magazine and lifestyle shows, to reality shows and movies.

“All the Africa Magic channels are renowned for their exciting content which celebrates African entertainment and Africa Magic Igbo will be no different. The channel will appeal to audiences in and outside Nigeria, as the Igbo language is also spoken in a number of other African countries like Equatorial Guinea, Democratic Republic of Congo and Gabon. Africa Magic Igbo will also undoubtedly be popular with audiences across the continent as shown by the widespread success of the popular Igbo language movies of the 1990s, and our viewers can expect to see the best from renowned and exciting Igbo talent like Okey Bakassi, Chiwetalu Agu and Dede One Day amongst many others,” added Mba-Uzoukwu.

Africa Magic Igbo launches on the 2nd of April 2015 at 19:00 CAT and will be available on DStv channel 159.

Source: Africa Magic

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Stella is the founder of WaAfrikaOnline.  A Pan-African at heart, passionate about Africa, human rights, women empowerment and girl child education. She's also into broadcasting. 
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