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For The Love Of African Fashion! Cape Town Based Fashion Brand 'NOYO Closet' Launches Debut Collection

NOYO Closet launched its debut collection on Friday 4 2014 and the response has been overwhelming.

Afropolitan is the new word on everyone’s lips. So why not wear it?

Head designers Nontando Mposo and Yolanda Matyolo put their heads together to conceptualize this African print range, which is inspired by motifs the continent.

NOYO Closet, as it is known, is the combination of their names and their spirits. Nontando is a Journalist and Fashion and Lifestyle Blogger and Yolanda, a Town Planner.

Nontando says these are the sort of clothes you will find in their own closets. “We have identified a gap in the market for affordable African print wear,” says Nontando

“It’s very hard to find tailored print wear in retailers. We started making stuff for ourselves and then we saw the demand when people asked us where our clothes were from,” she says.

At this point, they decided to share their closet. NOYO closet is a brand that brings about innovation into your day-to- day look, inspired by the non-apologetic bold statements of African print fabrics,” says Yolanda “We design clothes that can be easily worn to your local tshisa nyama like Mzoli’s and yet effortlessly found in the boardroom talking business” she says

NOYO Closet designs for semi-formal and casual outings for women and men. Our prices range from R250 to R450

“We target upcoming professionals who aren’t afraid of colour and bold prints. You’d be surprised at how adventurous young people are with clothing choices these days,” says Nontando

Plans are afoot to take NOYO Closet to Europe, an effort to make it an international brand.
Although they are based in Cape Town, clothing can be posted at the customer’s cost.

We find the materials, from african prints to the latest fabrics on the market, to suit your personality. Order here>email visit our Facebook group page or find us on Twitter @noyocloset.

Here are some photos of the collection and the launch:

More photos from the launch held at Amadoda

Founders of NOYO Closet, Nontando Mposo and Yolanda Matyolo

Photo Credit:  Thomas Holder (Urban Lung Productions)

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