Synopsis:
Beauty is... a feature length film exploring the topic of beauty from a Pan African perspective through a candid collection of personal and group interviews.
Beauty is... includes an assortment of short films and animations through which we also explore the impact of education and schooling, confidence in dating and relationships, and controversial topics like skin bleaching and 'light skin -- dark skin' preference.
Beauty is... examines the nature of our external features such as hair, skin and body shape, and then dives deep into investigating societal pressures from both our peers and a sexist global media that feeds insecurities about body image whilst perpetuating shadism and western ideals.
Beauty is... questions experts about the cosmetic and pharmaceutical industry and reveals how the harmful chemicals in some skin bleaching creams and hair straightening products work.
Beauty is... also looks beyond the traditional "natural v processed" argument to engage with philosophical debates about the role of ethnicity, gender, culture and tradition in defining what beauty really is in a wonderfully diverse world of billions.
Produced by: Ligali and Aleakwe
My two cents on this film - Like the previous movies that came before 'Beauty Is', the film will spark dialogue.
But at the end of the day, when all is said and done, the ones with eyes and ears will see and take note. I think it's an educational piece of work and I'm a super supporter of platforms that support and create awareness on African beauty and owning one's Africanness in general.
FOR HOW LONG MUST AFRICANS STRIVE TO VALIDATE THEIR BEAUTY BASED ON THE SO CALLED WORLD STANDARDS?!
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