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Monday, 6 October 2014

All You Need To Know About Mercedes Benz Fashion Week Africa 2014

By Stella WaAfrika


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Mercedes Benz Fashion Week Africa will be hosted in one of Africa's premier city of gold, Johannesburg. As one of the biggest fashion events on the continent, MBFWA will take place from 29 October - 1 November at Melrose Arch, Johannesburg.
The show will feature 30 of Africa's established as well as upcoming fashion designers who will showcase their latest collections. This year's theme is 'Our Heritage Reimagined'.

MBFWA will feature the prestigious annual African Fashion Awards, which will acknowledge the Continent’s top designers on 2 November.

The African Fashion Trade Expo 2014 (the largest on the continent and a must-attend fashion business-calendar event) present Africa’s latest brands and trends while providing invaluable networking opportunities to buyers, consumers, media and other fashion followers for the duration of MBFWAfrica.

In addition, finalists for the ELLE Rising Star Design Award will each present a unique and innovative collection at MBFWAfrica before a panel of judges. 

According to AFI Spokesperson, Sizwe Nzimande, "This year’s MBFWAfrica will be the best yet owing to African Fashion International’s (AFI’s) primary focus for 2015 – to provide more retail access for designers to consumers globally. What better place to return to than Melrose Arch, one of the premier retail spaces in Johannesburg, South Africa?

Fashion week is not just a platform for designers to present their new collections but also another way to meet with store buyers, engage with fashion media, sell directly to customers and NETWORK!


Photo Credit: AFI
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Stella is the founder of WaAfrikaOnline.  A Pan-African at heart, passionate about Africa, human rights, women empowerment and girl child education. She's also into broadcasting. 
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